Baby Life Magazine – NZ’s Best Baby Directory

Feature article of the week….Dana from Iti Baby!

Hi Dana! Welcome to Baby Life Magazine! I can’t wait to find out more about Iti Baby!

merino baby wrapTell us about yourself and your family

Hi my name is Dana, I am married to Matthew, and we have two little girls – Tahlia (5) and Chloe (3).

How long have you been a WAHM?

I started the planning stages of Iti Baby in July 2013, we launched in October.

What made you decide to be a WAHM?

With two young children, I like the idea of flexible work hours.

belly butterWhat did you do before becoming a WAHM?

I have worn many hats, including being a Hospital Nurse on an acute surgical ward, a Wellchild (plunket) nurse and a Homebased Educator.

My job title is…..

Managing Director

Tell us about your business

Iti Baby is passionate about quality baby products. All our products are NZ made.

What inspired you to start your work at home business?

My second baby needed to be swaddled until she was 9 months old – she was a terrible sleeper and this was one way we got at least a little sleep from her. She outgrew her “large” swaddle at 12 weeks and you couldn’t buy anything any larger, we struggled using cot sheets to swaddle with, which were next to useless – they are the wrong shape and have no stretch. The Iti Baby Jumbo Merino Swaddle was born!

baby swaddleWhat does a normal day for you involve?

After the mad rush getting the kids to kindy and school and feeding the dogs, rabbit and chickens I usually sit down with some breakfast and check the emails/facebook. My week then involves approaching businesses to wholesale our products to, liasing with current stores, packaging and sending parcels for orders from our website, designing and ordering more products to be made at our sewing company, making skincare products, designing packaging, organising packaging production/ordering, website maintenance and running our facebook page. Also I run the household and try to catch up with friends for coffee dates a few days a week.

How do you juggle family and your business?

For me family always comes first, so if there is a conflict between the two then family wins. But I do often work on the laptop in the lounge while the kids are playing.

iti baby logoWhat have been your biggest challenges?

Stock management – how much to make of what, when. Also getting our name out there so it becomes recognised in the right circles.

What are your WAHM goals for 2014?

To secure a few more large contracts and expanding our range.

What has been the best experience of being a WAHM?

Being able to use my brain and my creative side again.

What do you like most about being a WAHM?

The flexibility, creativity and the challenge.

How has being a WAHM changed your life?

I am a lot more busy!! But I think I am a lot more fulfilled as well.

baby soapI love to start my day with…

A cuddle with my girls.

And finish with…

Reading a page or two of whatever book I am currently reading

If you gave me a day off I’d…

Sleep in, have a nice long shower, potter around tidying up and maybe lie in the sun and read for a bit.

What inspires you?

My friends and my family. I love being outside in the garden or looking at beautiful things.

If I wasn’t doing this, I’d…

Be painting landscapes and trying to sell them.

Three things about me my customers might not know are:

I love to paint. I feed our family almost year-round from our vegetable garden. My favourite colour is green.

Find out more about Iti Baby at:

Website      Facebook      Pinterest

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